"Williams submitted four trademark applications on Monday related to his moniker: one for the name, another for a logo surrounding the name, and two more silhouettes that mimic Williams' Michael Jordan-esque pose as he completed a pass to Rome Odunze in the Bears' playoff win against the Packers."
"A search of the U.S. Patent and Trademark Office shows Caleb Williams Inc.'s "Iceman" applications for sporting goods, footballs, sweatshirts, T-shirts, hats, jerseys, jackets, vest, water bottles, mugs, bags, backpacks, luggage, sunglasses, posters and downloadable trading cards."
"Williams set a new Bears franchise record in passing yards while leading the team to its first postseason appearance since 2020, its first NFC North title since 2018, and its first postseason victory since January 2011."
Caleb Williams submitted four trademark applications for his "Iceman" moniker, including the name itself, a logo, and two silhouettes mimicking his Michael Jordan-like passing pose from the Bears' playoff victory against the Packers. The applications cover sporting goods, apparel, accessories, and collectibles. Williams' 2025 season was exceptional, setting a Bears franchise passing yards record while leading the team to its first NFC North title since 2018 and first playoff victory since 2011. His strong performance has prompted discussions about a contract extension, positioning his business ventures for significant growth.
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