"Basketball is such a global game, a quarter of the NBA players are actually born outside the U.S. now," said Luka Dukich, vp of content for the Chicago Bulls. "The Bulls are uniquely positioned for international fan bases. Across all social media followers, we have 45 million fans. That's more than the other Chicago professional sports teams have combined. The difference is the international fan base."
The Bulls also have accounts on Chinese social media platforms Weibo (3.7 million followers), Douyin (437,000 followers) and KuaiShou (323,000 followers). This strategy highlights the importance of diversifying their social media presence to engage with various international audiences effectively.
The team's recent launch of the Spanish-language Instagram account, @LosBulls, which quickly gained nearly 24,000 followers in just 10 days, demonstrates the potential impact of targeted social media strategies in reaching specific demographics.
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