"George Gervin expressed surprise at Caleb Williams' attempt to trademark 'Iceman,' stating, 'I've been the Iceman for 40 something years. I never thought anybody would try to trademark it. He kind of knocked me out the box.'"
"Trademark attorney Josh Gerben explained the complexities of trademark rights, noting that Gervin could claim prior use despite Williams filing first, which could influence the USPTO's decision."
Caleb Williams, quarterback for the Chicago Bears, has filed to trademark the nickname 'Iceman,' which he earned during the 2025 season. This has drawn scrutiny from George Gervin, a Hall of Famer who has held the nickname for over 40 years. Gervin filed his own trademark applications shortly after Williams. Trademark attorney Josh Gerben noted that while Williams filed first, Gervin could argue prior use. A decision on the trademark applications is expected in several months, with Gervin having a chance to oppose if Williams' application is accepted.
Read at ESPN.com
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