Some argued the letters were ploys to seize control of the market. Others, including Momofuku CEO Marguerite Mariscal, countered saying Momofuku needed to show the government they were willing to defend their trademark or risk losing it.
The backlash led to Chang backtracking, describing the letter as a misunderstanding. He explained what happened in a podcast late last week in which he apologized and announced Momofuku's attorneys would stand down.
Desai... says she was glad he apologized, though she still holds mixed feelings: 'How do you claim this term when it really belongs to the culture?'
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