In 1957, Fred L. Luster, a Chicago barber, recognized a gap in available hair products for African American clients and initiated Luster Products by selling from his car. His flagship product, Luster's Style Cream, gained popularity among Black entertainers, emphasizing straight hair trends of the time. Today, Luster Products flourishes under family management, focusing on quality hair products while honoring its roots in community and culture. The Luster family recalls the importance of maintaining a legacy that reflects authentic beauty standards and contributing to their community’s needs in an evolving industry.
Fred Luster's determination to create hair products for his community led to the founding of Luster Products, a thriving Black family-owned business rooted in Chicago.
Luster's Style Cream, popular among Black entertainers in the late 1950s, helped establish Luster Products as a major player in beauty care for African Americans.
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