Portillo's Links Up With Actor B.J. Novak's Chain For a Fancy Glizzy Gimmick
Briefly

Portillo's, the celebrated Chicago-based hot dog chain, is enhancing its brand by collaborating with actor B.J. Novak's fast-food pop-up, Chain, to present a gourmet experience featuring Chicago street foods. The event, "A Hot Dog High Tea," will occur on March 26 in West Loop, Chicago, and feature a lavish tiered display of revamped classics, including gourmet Chicago dogs and mini Italian Beef. This initiative not only aims to elevate Chicago's culinary image nationally but also appeals to a growing trend in fine dining.
The upcoming Portillo's pop-up event in collaboration with Chain gives a gourmet twist to traditional Chicago street foods, showcasing them in an elevated fine dining experience.
Portillo's will present their iconic dishes, including a gourmet Chicago dog and Italian Beef, in a tiered tea setting, reflecting fine dining sensibilities.
Read at Eater Chicago
[
|
]