Paul Virant expresses the challenge of consumer perceptions regarding food costs, suggesting that awareness of actual food expenses may not align with customer readiness to accept them.
Virant emphasizes the relationship between food waste and insecurity, stressing that addressing these issues may require a higher pricing model that consumers might not readily accept.
After closing Vie, Virant saw an opportunity to serve French cuisine in Western Springs with Petite Vie, leveraging the absence of other French restaurants in the area.
Petite Vie Brasserie embraces the community vibe of Western Springs, offering a lively brunch scene that contrasts with typical suburban quietness.
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