"Día de los Muertos is mostly a journey for elder ones that are no longer with us; to keep their memories alive," says Jorge Fierros, the chocolate program manager at Sleep Walk, a division of Dark Matter Coffee. "The fact that we remember them every year - that keeps their essence alive," he says. "The meat, the food, every kind of taste that they loved during their time with us - we bring that up to them on the altar every year for them to come back to us and for them to say to us, and us to say to them, 'I still remember you, I'm still with you.'"
"When we started [Dark Matter], it was important for us to focus on El Salvador, Mexico, Guatemala... places where the coffee is delicious and amazing, and usually has a lot of rich, complex, and vibrant acidity," says Aaron Campos, director of operations at Dark Matter Coffee. "It's an identity of flavor, which is really special."
The ofrenda is filled with photos, prayer candles, and the beloved snacks of ancestors passed on: Flamin' Hot Cheetos, a huge concha, pulparindos (tamarind candies), and chocolate. A copy of Popol Vuh, a text often referred to as "the Mayan Bible," is prominently displayed next to bars of the shop's award-winning chocolate.
As a new addition to the Mexican-owned Dark Matter empire, Sleep Walk Chocolateria is committed to uplifting pride in Chicano culture, which can't be separated from the Indigeneity of these Mexican ingredients.
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