Ushuaia, Argentina, the southernmost city in the world, is experiencing a surge in tourism, with over 111,500 travelers heading to Antarctica from its ports last year. This increase has highlighted Ushuaia’s unique appeal as a gateway to the extreme South, drawing in wealthy tourists willing to pay up to $18,000 for exclusive cruises. While this growth has brought economic benefits to the local population of about 83,000, it has also intensified issues such as rising living costs, resource strain, and a housing crisis for local workers, prompting calls for sustainable tourism practices.
The explosion in tourism is bringing prosperity for the 83,000 residents of Ushuaia, but it's also taxing resources, raising the cost of living and contributing to a housing shortage for workers.
Unlike other places that maybe sell waterfalls, or whales, or glaciers, we sell the end of the world. This unique selling point brings its own set of challenges.
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