Dana Salls Cree's pivot from opening a traditional scoop shop to specializing in handmade ice cream bars reflects her innovative spirit and commitment to creative desserts.
With Halloween approaching, Pretty Cool Ice Cream will transform into a whimsical version of a classic scoop shop, showcasing flavors from Salls Cree's book and embracing seasonal spirit.
"Every Halloween we rename ourselves something spooky and offer holiday treats, but I always thought it would be cool if the shop itself dressed up in costume," says Salls Cree.
Salls Cree's journey emphasizes the importance of creative adaptation in business as she shifted her focus based on new opportunities to engage customers and enhance the ice cream experience.
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