"The campaign is centered at Ogilvie Transportation Center, with a presence at CTA stations and Divvy bike stations across the city, pitching Fooda's rotating roster of restaurants as an amenity to lure remote employees back to the office."
"The billboards, which are intended to reach up to 90% of all Loop workers during the campaign's two-month run, will feature the Fooda logo with messages such as 'The HR benefit you can taste' and 'Shared meals. Stronger team.'"
"We really reinvented ourselves during the pandemic, said Orazio Buzza, 53, founder and CEO of Fooda."
"Fooda features a variety of restaurants that workplaces can employ to provide lunches through pop-up kitchens, delivery, catering, pantry and cafe programs."
Fooda, a Chicago-based company, initiated its first outdoor marketing campaign to enhance brand visibility in the post-pandemic work environment. The campaign targets Ogilvie Transportation Center and various CTA and Divvy bike stations, promoting its rotating restaurant offerings as a draw for remote employees. Billboards aim to reach 90% of Loop workers, featuring messages like 'The HR benefit you can taste.' Founded in 2011, Fooda has adapted its services to thrive post-pandemic, serving over 2,500 corporate clients and 4,000 restaurant partners across 38 states.
Read at Chicago Tribune
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