Chef James Martin reflects on their journey with Bocadillo Market, stating it was hugely rewarding but ultimately felt that Lincoln Park lacked the 'eating traffic' needed for a successful restaurant. He notes, "There's a lot of foot traffic, but it's not 'eating traffic,'...people aren't exploring - people are strolling." This sentiment underscores the importance of location in dining.
As they transition from Bocadillo Market, Chef Martin expresses excitement about future possibilities, hoping to open in neighborhoods like Bucktown and Wicker Park, stating "Diners, in general, are going west" reflects a trend in dining preferences.
Despite closing their Spanish restaurant, Martin's ambition remains undeterred. He envisions a new location focusing on communal dining, especially paella, and aims to embrace a more laid-back deli model. He notes, "I want to continue dinner service in some form at a new location."
The couple's experience shows their dedication and adaptability in the culinary scene. Martin, a past James Beard Award semifinalist, mentions a possible future with multiple locations, even hinting, "One could perhaps operate inside a food hall," showing his strategic thinking.
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