Messi will wear a camera on his chest, streaming every move and celebration during the MLS Cup 2024, allowing fans an unprecedented personal perspective of the game.
The Player Spotlight stream, also referred to as Messi-cam, will give viewers insight into the world champion's plays, as if they are on the field with him.
This innovative broadcast will mark the first instance of a football game being livestreamed in full on TikTok with a single player in focus.
Prior to this, MLS had experimented with a dedicated camera on Messi during a 2023 match, but this represents a more comprehensive and immersive viewing experience for fans.
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