"Are you going to allow OEMs to control the vehicles? said Farley on The Verge's Decoder podcast. How far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access? In this respect, Ford has already rolled out several features to its Pro customers, such as limiting access to the vehicle on the weekend."
"Apple CarPlay Ultra is already up and running in a handful of Aston Martin models. More companies have pledged to bring the system to their upcoming vehicles, but other carmakers are apprehensive about it, including Ford. During an interview with The Verge, Ford CEO Jim Farley said that while the American automaker is considering integrating CarPlay Ultra, there are a lot of questions regarding what data is being collected and used by Apple."
"Apple CarPlay is a big part of the car ownership experienceat least that's what the internet will tell you if you browse a lot of forums and Reddit posts. Whether you love it or not, it's a great way to integrate your smartphone into the car's infotainment system without having to fiddle around with accounts, syncing contacts and downloading apps. The same goes for Google's Android Auto."
Apple CarPlay provides smartphone integration with vehicle infotainment systems, reducing account setup, contact syncing, and app downloads. CarPlay Ultra extends that integration by taking over all in-car screens and replacing manufacturer-made digital gauge clusters, infotainment systems, and climate controls. CarPlay Ultra is already implemented in some Aston Martin models and several manufacturers have announced plans to adopt it. Ford is evaluating CarPlay Ultra but raises questions about what vehicle data Apple would collect and how much vehicle control Apple would have. Ford already offers OEM features like weekend access limits and maximum-speed restrictions for fleet customers. Granting Apple similar control could create security and control conflicts.
Read at insideevs.com
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