The article discusses the resurgence of rugged, boxy SUVs in the automotive market, marking a shift from the softer, car-based crossover models. It highlights historical influences from military vehicles and notes the growing popularity of iconic models, such as the Mercedes-Benz G-Class and the Land Rover Defender, both of which have gained status symbol status among celebrities. The piece emphasizes that this trend reflects broader consumer nostalgia, as traditional sedans decline in relevance, making way for vehicles with genuine heritage and off-road capabilities.
The signature boxy style of the Mercedes-Benz G-Class has helped make it a global status symbol, driven by celebrities such as Drake, Simone Biles and Kim Kardashian.
Critics may dismiss these trucks as Tonka toys for city slickers who rarely muddy their wheels, but S.U.V.s with genuine heritage and all-terrain skills have never been more popular.
As traditional cars fade, including luxury sedans, a right-angled style has become a leading trend even among mainstream S.U.V.s, showcasing a revival of rugged designs.
Nostalgia can generate big revenues, if it's done authentically, as seen with the resurgence of rugged electric off-roaders and classic designs like the Land Rover Defender.
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