Cadillac is reestablishing its position in the luxury market with the launch of the Celestiq, a bespoke electric vehicle beginning at $340,000. This shift towards high-end offerings is exemplified by the extensive personalization options available to customers, akin to building a home. The Celestiq aims to evoke the optimistic American design spirit of Cadillac's mid-twentieth century heyday. With its bold proportions and luxurious features, Cadillac hopes to reclaim its former glory amidst a competitive landscape dominated by foreign luxury automotive brands.
I've had more caviar since starting work on the Celestiq than I have during the entirety of my career at General Motors.
We know that these clients have the means to do anything. It's like building a house: How detailed do you want to get?
For Cadillac to come back as a brand, it needed to do what Cadillac had always done, and that's create vehicles that exaggerated proportion and were very American in their style.
The Celestiq's design evokes the American style and optimism of Cadillac's midcentury heyday.
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