"The 3 Series was BMW's bestselling model globally in 2025, though it was beaten in the United States by the now ubiquitous X3. Even if the X3 or another high-riding model surpasses the 3 Series globally, this compact executive sedan will always be the defining model for the entire brand."
"BMW needs an agile sedan to carry that mantle. And in the electric era, they have not had great options so far. BMW could have made an effort to offer the i3 sedan (the G28) it sells in China here in the West."
"Now that the first dedicated electric 3 Series has been unveiled, it's clear why BMW chose to wait. Its design pays homage to the first wave of Neue Klasse models. Those models, which started in the 1960s, defined what BMW has become today."
The 3 Series has defined BMW for over five decades, remaining essential even as buyers shift to larger vehicles. The i3, while potentially less profitable than the iX3 SUV, is vital for the brand's future. The 3 Series was BMW's best-selling model globally in 2025, but the brand needs an agile sedan to represent its identity. Previous electric models lacked the necessary innovation, making the dedicated electric i3 significant for maintaining BMW's legacy and appeal in traditional markets.
Read at insideevs.com
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