"Drivers everywhere have come to depend on Apple CarPlay after almost two decades of subpar in-car software experiences, making it a cornerstone of user expectations in vehicles."
"Many car owners are deeply embedded in Apple or Google's software ecosystems and want seamless integration without needing to give it much thought; that's been the big benefit to Apple CarPlay."
"Automakers are reluctant to cede control to outside tech companies, leading to a push for in-car software that competes with offerings from Apple and Google."
"Rivian, wanting to be a software powerhouse, has not included Apple CarPlay, indicating a desire to control the user experience instead of relying on established ecosystems."
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