Volvo’s compact EX30 faced affordability issues after tariffs increased its cost beyond an expected $35,000 starting price. The model also had problems at launch, including a battery recall that made it dangerous to park indoors. Volvo discontinued the EX30, but continued efforts to offer more affordable electric vehicles. During a media roundtable tied to the US launch of the EX60, Volvo Cars America president Luis Rezende said the EX30 discontinuation involved more than tariffs and profitability. Volvo is preparing to introduce a new EV in 2027 that will take a similar position in the lineup, with a price comparison to the EX30 described as very similar, though not necessarily identical.
"Volvo's compact, quirky EX30 had a lot of problems when it was first released. Tariffs essentially erased its affordability, making it more expensive to own, and a battery recall made it dangerous to park indoors. But its discontinuation didn't spell the end of Volvo's efforts to sell more affordable electric models. In fact, the Swedish automaker is already at work on a new offering for the US market."
"The news of an affordable Volvo EV for the US came during a media roundtable this week related to the US launch of the new EX60. Luis Rezende, president of Volvo Cars America, said that the decision to discontinue the EX30 was not solely about tariffs and profitability, noting that the company is preparing to introduce a new EV in 2027 that will occupy a similar role in the lineup - though not necessarily at exactly the same price point as the EX30."
""Very similar, I would say," Rezende said about the mystery EV's price comparison to the EX30. "It's going to be an EV that will deliver a lot of good things in a bigger space, but it will be also fun to drive, I can promise you.""
Read at The Verge
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