Volvo Is In A Death Spiral. Here's How It Happened
Briefly

Volvo's sales in July fell to 49,273 vehicles, representing a 14% year-over-year decrease and the lowest figure for 2025. The decline marks the company's fifth consecutive monthly drop, compounded by a $1 billion operating loss reported in the second quarter. Despite a record-setting performance in 2024, the company struggles with its sedan models while demand for SUVs rises. The launch of the EX90 electric SUV has not alleviated production issues, as its high price and software difficulties have limited its impact.
Volvo recorded its fifth consecutive drop in global sales in July with 49,273 cars sold, marking a 14% decrease year-over-year.
The Swedish automaker's DELIVERY represents the lowest monthly volume this year, contributing to a disastrous second quarter with a $1 billion operating loss.
Despite the demand for SUVs, Volvo has struggled with sales in their sedan segment, producing S60 and S90 models that have historically underperformed.
The flagship EX90 electric SUV was expected to solve overcapacity issues but is hindered by its high price and software problems, failing to boost sales.
Read at InsideEVs
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