Toyota is adapting its electric vehicle strategy after observing the rapid development practices of Chinese automakers, particularly BYD. Traditionally, automotive development took four to five years, but Chinese manufacturers have cut this to just two years, reflecting a Silicon Valley-inspired move fast mentality. Toyota was notably shocked during the joint project for the bZ3 sedan, realizing BYD's engineers were willing to make significant design changes late in the process. This shift has forced Toyota to confront the competitive dynamics of the Chinese EV market.
Toyota was reportedly stunned by the pace and radically different engineering culture of BYD during their joint development of the bZ3 electric sedan. The willingness of BYD engineers to make major design changes late in development exemplified a Silicon Valley-style approach that challenges traditional practices.
Chinese automakers have drastically reduced EV development timelines to just two years, contrasting with the four to five years traditionally required. This shift is forcing established companies like Toyota to adapt in a competitive market.
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