In response to President Trump's new tariffs on car imports and parts, automakers are taking various steps to stabilize their pricing strategies. Ford and Stellantis plan to open up employee pricing to regular customers, while Toyota, Honda, and Hyundai have pledged to maintain their current U.S. car prices for at least the next few months. Hyundai's CEO emphasized the need for stability amidst consumer uncertainty about rising costs. Despite these measures, the overall globalized supply chain of manufacturers poses challenges due to increased import costs.
"We know consumers are uncertain about the potential for rising prices and we want to provide them with some stability in the coming months," José Muñoz, CEO of Hyundai said on Friday.
Toyota is following a similar approach. "We'll keep our operations running as they are for now," a Toyota spokesperson told.
Hyundai said that it was keeping U.S. prices steady across its model range for the next two months. The Customer Assurance Program will run until June 2.
President Trump's sweeping new tariffs on all imports have sent stock markets into a tailspin and sparked fears that cars across powertrain types could see steep price hikes.
Collection
[
|
...
]