Rivian aims to release five new models based on a "Midsize Platform," resembling Tesla's strategy of expanding their lineup to include more affordable vehicles.
The launch of new vehicles is crucial for Rivian to compete with Tesla, increase market presence, and potentially avoid becoming irrelevant in the rapidly developing EV market.
Current offerings R1S and R1T will transition into a broader range, with the first of the new models, R2, expected to hit the streets by 2026.
Rivian's strategy mirrors Tesla’s, aiming to introduce less expensive electric vehicles like a compact van, sedan, and wagon, aimed at broader customer appeal.
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