The Skywell Q, a hatchback EV entering Europe in fall 2025, highlights the growing competition between Chinese automakers and established European brands at the Paris Auto Show.
Skywell, or Skyworth, the familiar budget smart TV brand, is entering the automotive industry with the EV hatchback Q—a timely response to the burgeoning electric vehicle market.
This year’s Paris Auto Show revealed a reinvigorated interest from European automakers after post-COVID skepticism, as they face increasing competition from lesser-known Chinese brands like Skywell.
Skywell's debut at the Paris Auto Show signifies a notable shift in automotive dynamics, showcasing how familiar tech brands are rapidly expanding into electric vehicle production.
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