The Ram 1500 Ramcharger will introduce a range-extended EV, distinguishing itself from competitors like Ford and GM, which have fully battery-operated pickups. While electric vehicles offer significant benefits, pickups struggle with efficiency due to their design and size. CEO Tim Kuniskis points out that decreasing battery prices have not materialized as expected, leading to the shelving of the full BEV version of the Ramcharger. Instead, the 92 kWh battery in the range-extended model aims to maintain affordability, while a traditional engine type will help manage production costs.
Ram's 1500 Ramcharger presents a range-extended EV strategy, recognizing the challenges of electrifying pickup trucks while aiming to keep costs manageable.
Despite the appeal of electric motors, the shape of pickups poses significant aerodynamic challenges, deterring full electrification in early market phases.
CEO Tim Kuniskis emphasizes the reality of battery costs, stating, 'We thought a few years ago that the costs were transitory... and now we're nowhere near that today,' highlighting industry hurdles.
The decision to optimize the Ramcharger with a 92 kWh battery instead of a full BEV option reflects market realities and aims to maintain a price point under $70,000.
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