"Automakers are resetting their EV strategies in a meaningful way this year, with better software, improved in-vehicle tech, faster charging speeds and ample driving range. It seems like after years of engineering and development pains, they're finally getting EVs right. And yet, somehow, they're still tripping over basics like model names and marketing. That appears to be changing as well."
"A key part of this reset involves abandoning awkward, futuristic-sounding names in favor of simpler, familiar ones borrowed from their popular gas cars. Familiarity breeds confidence, and confidence is extremely important, especially while selling new technology. But throw in names such as Mercedes-Benz GLC 400 4Matic with EQ Technology or Toyota bZ4x, and you're inviting trouble. Selling a new electric lifestyle is hard enough in the first place. Adding names that sound like WiFi passwords isn't going to help with sales."
Volkswagen is reportedly renaming the ID.4 crossover to ID. Tiguan, aligning the electric model with an established gasoline nameplate. Automakers are overhauling EV naming conventions by abandoning awkward, futuristic-sounding names in favor of simpler, familiar ones borrowed from popular gas cars. Familiarity builds buyer confidence, which matters when selling new electric technology. Automakers are simultaneously improving software, in-vehicle tech, charging speeds, and driving range. Legacy manufacturers face added challenges from historical baggage, while startups benefit from cleaner branding. Many automakers are addressing confusing branding to avoid alienating buyers and better position EVs in the mainstream market.
Read at insideevs.com
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