"We are taking a direct consumer approach to simplify the customer experience and enhance your satisfaction… All processes from reservation to sales are taken care of through our website." - Shugo Yamaguchi, CEO of Sony Honda Mobility of America.
"We are unfortunately not surprised but are still very disappointed with Sony Honda Mobility's stated plans to sell its vehicles directly to consumers… any misguided attempt to bypass or undercut its U.S. dealers will be challenged…" - Mike Stanton, NADA President and CEO.
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