For almost as long as he's been CEO of Tesla, Elon Musk has been bullshitting us about self-driving cars.
Tesla will reveal its long-awaited "robotaxi," a supposedly fully autonomous vehicle that Musk has said will catapult the company into trillion-dollar status.
The event, which will be held on the film lot of Warner Bros. in Burbank, California, will be the culmination of almost a decade of blown deadlines and broken promises from Musk.
It's a vulnerable time for Tesla. The company's sales slumped in the first half of the year, as rising competition in the US and China dimmed Tesla's star.
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