Tesla Inc. experienced a significant decline in vehicle registrations in California, dropping 21% to 41,138 units last quarter. This marks seven consecutive quarterly declines for the company. The deterioration contrasts the total zero-emission vehicle registration decrease of 13%. Tesla's global deliveries fell 13% in the second quarter, anticipating a second annual decline. Factors impacting sales include aging models, increased competition, and consumer backlash towards CEO Elon Musk. The Model Y and Model 3 remain popular, with Model Y being the top-selling vehicle and Model 3 the top passenger car in California.
Tesla Inc. registered 41,138 vehicles in California last quarter, reflecting a 21% year-over-year decline—the seventh consecutive quarterly drop. This decline surpasses the 13% drop in overall zero-emission vehicle registrations in California, underscoring the scale of Tesla's sales struggles. Analysts predict a second straight annual decline in global deliveries for the company, largely due to an aging vehicle lineup and intensifying competition in the electric vehicle market. Despite these setbacks, Tesla's Model Y and Model 3 remain incredibly popular in California, ranking as the top-selling vehicle and passenger car respectively.
Tesla has faced a 37% decline in registrations for its top-selling Model Y in the first half of the year, coinciding with the introduction of a refreshed version of this model. Contributing factors to this slump include factory shutdowns tied to the model update and increasing competitive pressure in the electric vehicle market. Consumer backlash against Tesla and CEO Elon Musk's associations with the Trump administration has added further challenges to the company, reflecting a complicated public perception.
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