Hiring celebrity endorsers is common in the auto industry; however, Kim Ye-ji endorsing Tesla marks a significant shift for the company, transitioning towards traditional advertising.
Kim Ye-ji's appointment as Tesla Korea's first brand ambassador reflects a noteworthy change, indicating Tesla's evolving approach amidst claims of relying on word-of-mouth selling.
Elon Musk highlighted Kim's impressive Olympic demeanor, noting that her selection as a brand ambassador for Tesla is a positive and less controversial move for the company.
Though Tesla has historically abstained from advertising, Kim Ye-ji's collaboration signals a noteworthy transformation, as the company embraces more conventional marketing strategies.
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