In 2024, Tesla averaged 4,889 vehicle deliveries daily, showing growth despite slightly lower full-year figures compared to 2023. This improvement was evident as quarter-by-quarter data indicated a steady upward trend throughout the year. However, the boost in deliveries led to a shortfall in Q4 revenue, primarily due to global price reductions aimed at enhancing market demand amid growing competition. As economic factors like inflation and potential tariffs raise concerns, the company's future performance remains dependent on navigating these evolving challenges.
New research suggests that while headlines have focused on talk of an 'EV winter', quarter-by-quarter data shows a steadily improving trend through 2024.
Tesla introduced global price reductions, intended to stimulate demand in an increasingly competitive EV environment. While these strategies boosted deliveries, the firm's Q4 revenue ended up £1.2 billion below many analysts' forecasts.
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