The lawsuit alleges that Musk and Tesla exploited Alcon Entertainment's rights without permission, aiming to financially benefit from unauthorized brand association with Blade Runner 2049.
Alcon Entertainment's co-CEOs firmly rejected the proposal linking Tesla to Blade Runner, stressing their refusal to allow exploitation of their film despite Musk's increasing polarizing presence.
The complaint emphasizes the risk Hollywood companies face when associating with Musk, which could jeopardize relationships with other auto brands and talent essential for upcoming projects.
WBD's last-minute request for permission proves disingenuous as it attempted to downplay licensing needs, in an effort to secure a global livestream for the Tesla event.
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