In 2025, Tesla's performance show troubling signs as sales continue to decline, particularly in key markets like California. Despite launching the Cybertruck, Tesla's overall electric vehicle registrations fell sharply, with a notable 11.6% drop this year. In contrast, other brands saw slight increases, indicating that Tesla is losing its grip on the EV market. The Model Y remains popular, but the drastic fall in Model 3 sales raises questions about consumer preferences and the competitive landscape intensifying around traditional automakers gaining ground on EV sales.
Tesla's sales are not off to a great start in 2025, facing significant declines despite launching the Cybertruck, highlighting a troubling shift in their market dominance.
The California New Car Dealers Association reported that Tesla exhibited an 11.6% decline in registrations, with all other brands experiencing a combined increase of 1.4%.
Even with Tesla's Model Y being the best-selling light truck, the overall registration numbers in California dropped significantly, marking a shift in consumer preferences.
Tesla faced a harsh reality in California, where its registrations fell by nearly 30,000 for the Model 3 alone amid rising competition from other brands.
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