After years of stupendous sales growth, there's no denying that the automaker that kicked this all off is hitting some serious roadblocks.
Tesla needs to start acting more like a regular car company, offering new models and substantive updates more frequently, to sustain growth in an evolving EV market.
"If you're looking at Tesla as a car company, I don't see where the solution comes from to really rebound" this year, said Corey Cantor, senior EV analyst at BloombergNEF.
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