Tesla is adjusting its pricing strategy for the Model Y in Australia as competition from Chinese electric vehicle manufacturers increases. Thom Drew, Tesla's Country Director for New Zealand and Australia, announced that the new Model Y will be priced consistently, moving away from rapid price changes. The Model Y has already established itself as Australia's best-selling EV in 2024. Expected launch in May, the vehicle's affordability and value are emphasized, with initial deliveries set to meet strong demand.
A Tesla executive managing the Australian and surrounding markets has detailed the company's plans to move away from rapid pricing changes with the arrival of the new Model Y, especially as electric vehicle (EV) competition from other Chinese automakers arrives in Australia and surrounding markets.
Thom Drew, Tesla's Country Director for New Zealand and Australia, said in an interview with Chasing Cars on Friday that the recently refreshed Model Y will make it to Australian markets with more consistent pricing.
I really think we have gotten to a point with our pricing where it is where it should be. Once we release the general production pricing for Model Y, I think we are at a really good point.
First deliveries of the Launch Edition Model Y refresh are expected in May, and Drew says initial shipments will be large in volume to match significant demand for the EV.
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