In July, Tesla ATPs were $59,593, up 11% from one year ago and at the highest point since February 2023. Success of the popular new Cybertruck is likely pulling Tesla prices higher, although the volume products, the Model 3 and Model Y, have seen prices rise consistently through the year.
The Cybertruck's average transaction price in July suggests that the Cybertruck AWD and Cyberbeast are equally popular among consumers. This bodes well for the all-electric pickup truck, as it could suggest that both variants will continue to see strong sales even after the Foundation Series edition has been discontinued.
Kelley Blue Book noted that two all-electric pickup trucks transacted well over $100,000 in July 2024 - the GMC Hummer EV, which had an ATP of $111,242, and the Tesla Cybertruck, which had an ATP of $111,242.
Kelley Blue Book stated that the Cybertruck was the best-selling vehicle in the US priced over $100,000, highlighting the impressive sales figures for the all-electric pickup truck in a crowded market.
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