Tesla's claim that the Cybertruck’s stainless steel body requires no paint shifted when it began offering factory-installed paint protection, leading to questions about demand.
The removal of the paint protection film service from Tesla's website raises questions not only about supply chain issues but also about consumer interest in the product.
Despite the service starting with only two color options, interest seemed insufficient as the factory-installed paint protection film availability dwindled, complicating its future.
Tesla's stainless steel body was initially presented as indestructible, yet the introduction of paint protection film contrasted this narrative, suggesting a weak consumer adoption.
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