According to Kelley Blue Book, “Last month, two all-electric pickup trucks transacted for over $100,000—the GMC Hummer EV Pickup ($111,242) and the Tesla Cybertruck ($111,018).” This indicates a growing market for high-end electric pickups despite their steep prices.
Kelley Blue Book states that the Cybertruck is 'the best-selling vehicle in the U.S. priced over $100,000.' This highlights Tesla's unique positioning in the high-end vehicle market.
Sales data suggests Tesla sold 8,755 Cybertrucks in Q2 2024, equating to around 3,000 sold per month, hinting at a growing demand as production ramps up.
With an ATP for the Cybertruck at $111,018, significantly higher than the July EV average ATP of $56,520, Tesla’s strategy appears to cater to a wealthy market segment.
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