Tesla's first pickup truck, touted by Elon Musk as 'heart-stopping' and his favorite, enters a rapidly growing segment of the US auto market. With pickups accounting for 17.5% of light vehicle sales in 2019, their popularity has surged significantly since 2012. Despite competition from traditional giants like Ford and new entrants like Rivian, analysts believe Tesla's unique Blade Runner-inspired design and focus on combining impressive performance with utility will differentiate it in a lucrative market where expensive models thrive.
Elon Musk has described the Tesla pickup as 'heart-stopping' and his 'personal favorite', aiming for a blend of Porsche performance with pickup utility.
As the fastest-growing segment in the US vehicle market, pickups have seen a significant rise in popularity, making Tesla's entry strategic and timely.
Competition is fierce, with major players like Ford's electric F-150 and newcomers such as Rivian, but Tesla's unique design may set it apart.
The share of pickups in the US light vehicle market rose from just under 13 percent in 2012 to 17.5 percent in 2019, showcasing their growing demand.
Collection
[
|
...
]