Tesla China's recent announcement on Weibo reveals a rare RMB 10,000 discount for select Model Y variants, applicable for domestic customers who order before the end of 2023.
Customers can purchase the Model Y RWD for RMB 239,900 and the Long Range AWD for RMB 280,900 following the discount. However, the Model Y Performance is excluded from this offer.
The promotion, which applies to new orders and inventory units, appears to be a strategy to boost sales before introducing the highly-anticipated 'Juniper' update in 2024.
Tesla is generally known for its pricing volatility and rarely offers discounts, making this Model Y discount quite a unique occurrence in the company's pricing strategy.
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