Electric vehicle sales in South Korea are plummeting following a recent fire incident involving an electric Mercedes-Benz, prompting substantial price cuts from foreign automakers to regain consumer interest.
In response to declining consumer confidence in electric vehicles post-fire incident, dealers for brands like Volkswagen and Mercedes-Benz are offering unprecedented discounts to stimulate sales.
The South Korean government's urgent meeting on EV safety signifies heightened concerns over electric vehicle fire risks, with potential new mandates for automakers on battery transparency.
Audi's aggressive pricing strategy, with discounts up to 29.5% for its e-tron variants, signals a market shift meant to alleviate consumer fears and boost electric vehicle adoption.
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