"Scout is a 100 percent separate brand, separate entity, separate structure, separate everything," Scout CEO Scott Keogh said last week, noting that the Scout buying experience will be "transparent, super fast, and super easy." This highlights their commitment to a streamlined sales process that distinguishes them from traditional dealerships, emphasized by focusing on direct consumer sales.
Cody Thacker, Scout's VP of growth, remarked, "Scout Motors doesn't have any legacy apparatus; we kept asking ourselves, if an OEM could start over again, what would they do differently?" This mindset underscores the brand’s innovative approach to car sales by leveraging a fresh digital platform to redefine customer experiences.
Research compiled by Scout reveals that the car-buying experience consumes an average of 13 hours, 31 minutes per shopper, with just 8 percent of consumers having high or very high trust in dealers. This indicates a significant opportunity for Scout to address inefficiencies and dissatisfaction prevalent in traditional car purchasing.
With 49 percent of dealers "not excited at all" to sell EVs, Scout sees its rationale for smoothing out the experience. This emphasizes their strategy to target a market where many dealers are reluctant, providing an opening for direct sales and better customer experiences.
#electric-vehicles #direct-sales #automotive-innovation #consumer-experience #digital-transformation
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