Germany is home to some of the world's biggest car brands, most of which are users of SAP's software. €250 billion revenue VW Group - which includes brands Audi, Bentley, Bugatti, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen - uses SAP's ERP software, as does BMW.
Last October, the electric car maker reduced the price of some models in the US following third-quarter growth under market expectations. In January of last year, the company reported supply chain problems that resulted in fewer than expected deliveries.
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