"I think it's inconceivable that by, call it early 2030s, that a car company can exist at scale and maintain their market share and not have a software defined architecture,"
"There's so many abstraction layers between the actual code and the manufacturer. I think that must go away for you to be competitive in a world of AI, where you want deep contextual understanding of what's happening across the vehicle and being able to create these highly immersive, highly evolving experiences that get better and better over time,"
"If manufacturers don't make that change, they're just going to lose market share,"
Most major automakers currently rely on fragmented "little islands of software" for specific functions that often cannot communicate across the vehicle. Multiple abstraction layers separate actual code from manufacturers, hindering deep contextual understanding and the delivery of immersive, evolving user experiences. A software-defined architecture is necessary by the early 2030s for competitiveness in an AI-driven automotive landscape. Automakers that fail to internalize software development or secure strategic partnerships risk losing market share to companies with integrated tech stacks and capabilities to continuously improve vehicle software over time.
Read at Business Insider
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