Me & My Car: Danville owner keeps '91 Chrysler for sentimental value
Briefly

Employee morale significantly improved when Lee Iacocca took over Chrysler, leading to a voluntary pay cut by employees to support the company's financial struggles.
Lee Iacocca's strategic turnaround included introducing new fuel-efficient K-cars to the market, resulting in the successful repayment of loans seven years early and the creation of innovative models like minivans and convertibles.
Read at The Mercury News
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