The 2025 Miami Grand Prix featured a groundbreaking drivers' parade with life-sized LEGO replicas of Formula 1 cars, crafted from around 400,000 LEGO bricks each. Weighing 1,000kg, these cars reached speeds of 20km/h and were designed to reflect the unique aesthetic of each F1 team. A specialized team dedicated over 22,000 hours to build these vehicles, emphasizing the balance between playful design and structural integrity while showcasing the engineering challenges overcome during the process. The result was a memorable and visually striking tribute to F1 and LEGO's innovative spirit.
We aimed to create distinct LEGO cars that not only reflect the true essence of Formula 1 but also embrace the playful spirit of our brand.
The challenge lay in maintaining structural integrity while ensuring that each LEGO car showcased the unique design language of the respective F1 team.
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