Leaked BYD letter signals China EV price war is set to intensify
Briefly

"BYD Co. has called for 10% price cuts from suppliers, reflecting its strategy to brace for intensified price wars amidst a competitive Chinese EV market."
"We put forward price reduction targets to suppliers. They're not mandatory requirements. We can negotiate," said Li Yunfei, ensuring flexibility amidst the cost-cutting measures.
"The ongoing two-year price war in China's auto market has led to consolidation, with smaller players facing significant pressure amidst a wave of industry shifts."
"BYD has emerged from this turmoil stronger, achieving record revenue engagement and overtaking Tesla in revenue for the first time in the latest quarter."
Read at Fortune Asia
[
|
]