Lamborghini's first electric model, the Lanzador, could potentially transition to a plug-in hybrid, with its release delayed to 2029 due to slower-than-expected electrification demand. CEO Stephan Winkelmann noted the need to decide between a full electric vehicle (EV) or a plug-in hybrid (PHEV) soon. The industry is facing challenges in EV acceptance, particularly for luxury brands. Lamborghini aims to retain gasoline engines while addressing emissions regulations, focusing on hybridizing its lineup as synthetic fuels are explored. The Lanzador represents Lamborghini's electrification strategy amid shifting market dynamics.
Lamborghini CEO Stephan Winkelmann indicated that the Lanzador may become a plug-in hybrid instead of a full electric vehicle. The delay to 2029 reflects wider challenges in the EV market.
The flattening acceptance curve of EVs globally prompts Lamborghini to carefully consider their electric strategy, weighing the transition to hybrids against customer expectations for supercars.
While Lamborghini seeks to hybridize its lineup to meet emissions regulations, it aims to retain traditional gasoline engines as long as feasible, driven by consumer demand.
Lamborghini's Lanzador, a conceptual 2+2 vehicle, symbolizes the brand's electrification ambitions, yet the future of their vehicle lineup is being reshaped amid slower EV demand.
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