Lamborghini has decided to postpone the rollout of its electric vehicle to 2029 because executives believe the luxury sports car market isn't ready for it.
CEO Stephan Winkelmann believes that the luxury segment market will not be prepared for electric vehicles until 2029, making this new timeline strategic for the brand's future.
Lamborghini's strategy focuses on hybrid models and a goal to reduce carbon emissions by 40% by 2030, reflecting a gradual approach to electrification.
Winkelmann cites a trend among consumers favoring hybrids, emphasizing a niche interest in performance while considering synthetic fuels and maintaining production in Italy.
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