Kia's new incentive program offers $1,000 to $1,500 off EVs exclusively for Tesla owners, aiming to entice them to switch brands.
Elon Musk humorously noted that while Kia tries to incentivize Tesla drivers, Tesla has never needed to entice Kia drivers to switch.
Despite Kia's efforts, Tesla remains the more preferred EV brand, selling 1.81 million units compared to Kia's 155,000 in 2023.
Kia's approach follows a pattern among automakers like BMW and Lucid, who have also sought to attract Tesla customers through incentives.
[
Collection
]
[
|
...
]